About Us
Brand Story
VelociNirma: Where Innovation Meets Elegance
In the bustling world of furniture design, VelociNirma emerged from a profound vision: to create pieces that are not only visually stunning but also technologically advanced and highly functional. The journey of VelociNirma began with a deep passion for innovation and a desire to redefine the way we interact with our living spaces.
Founding Vision
VelociNirma was founded by architect and professional interior designer Milena Obradović, a visionary designer with a keen eye for modern aesthetics and a relentless pursuit of innovation. Inspired by the rapid pace of technological advancements and the timeless beauty of sophisticated design, Milena Obradović set out to create a brand that bridges the gap between the future and the present.
Name Origin
The name VelociNirma perfectly encapsulates the essence of a futuristic furniture brand. This name implies a brand that seamlessly blends high-speed modern living with refined, stylish design. VelociNirma promises to deliver furniture that not only meets the demands of contemporary life but does so with an undeniable touch of class and futuristic appeal.
Design Philosophy
At the heart of VelociNirma lies a commitment to pushing the boundaries of traditional furniture design. Each piece is meticulously crafted to blend form and function seamlessly. From modular furniture that adapts to any space to smart features that integrate effortlessly into modern lifestyles, VelociNirma reimagines what furniture can be.
Innovative Materials
VelociNirma prides itself on using the finest materials, from high-grade metals and woods to advanced composites and eco-friendly options. This dedication to quality ensures that every piece is not only durable but also sustainable and environmentally conscious.
Milena Obradovic
DESIGNER & ARCHITECT & ARTIST
Over the years, she has designed villas, lofts, and various residential spaces. Her interior design projects span across residential, commercial, hospitality, hotel, and retail sectors. Since 2019, she has been teaching young interior designers through her School of Interior Design. At the same time, she develops her passion for design and self-publishes her collection of exceptional furniture.
In 2024, she founded her own brand, VelociNirma, in Belgrade. Her custom-designed furniture emphasizes cutting-edge, innovative designs that push the boundaries of traditional aesthetics.
She is very creative and original in her solutions. She likes challenges and new tasks that are set before her. She is open to the application of new technologies and technological innovations, which she gladly applies in her projects. During her training, she stayed in Cannes, France, on several occasions. Her spaces are often like sculpted sculptures, with a very distinct and recognizable stamp. She often says that designed spaces must look good even without a single piece of furniture that you simply have to feel the ambiance when it is completely empty. Her great virtue is characterized by high responsibility and professionalism in her work. She often says that the spaces she designed have their own spirit and energy, and she likes to follow them through time.
Important Dates
1990 – Graduated from the Faculty of Architecture in Belgrade
1994 – Establishes her interior architecture and design agency in Belgrade
1998 – Member of the Association of the Applied Arts Artists and Designers of Serbia
1999 – Annual Creativity Award
2003 – May Award for Business Space Interior Design
2003 – Belgrade Chamber of Commerce Design Award
2004 – Aleksandar Šaletić Award for Interior Design
2006 – Solo exhibition of interior design at the Cultural Center of Serbia in Paris
2006 – Solo exhibition of interior design in Belgrade
2016 – Author and publisher of the book Psychology of Space
